3.4 fl. oz. - 100ml
ROJA London
NüWa
Eau De Parfum
Unisex
Sizes
Starting
$435
Description
NüWa by ROJA London is a truly opulent and sophisticated fragrance, drawing inspiration from the legendary Chinese goddess. It opens with a bright, uplifting blend of citrus notes, creating an immediate sense of elegance. As it develops, a rich and harmonious floral heart unfolds, showcasing a luxurious bouquet that feels both tender and powerful. The scent then settles into a warm, sensual base, providing depth and a lasting, captivating trail that evokes a divine presence. This fragrance is designed to envelop the wearer in a spell of protection, with a cocooning blend that is both strong and gentle. Perfumer: Roja Dove
Scent Profile
Oriental
Floral
Spicy
Woody
Amber
Warm
Powdery
Notes
Top Notes
Bergamot
Grapefruit
LemonMiddle Notes
Rose
Orange BlossomJasmine De Grasse
Ylang-Ylang
OsmanthusCurrant Buds
Immortelle
Heliotrope
Violet
Cinnamon
Carrot SeedBase Notes
Clove
Cumin
Black Pepper
Sandalwood
Benzoin
Vanilla
Peru Balsam
Oakmoss
Birch
Ambergris
Labdanum
Vetiver
OrrisBlack Pepper
Patchouli
StyraxAbout ROJA London
ROJA London is an independent luxury fragrance house established in Mayfair, London in 2011 by master perfumer Roja Dove, renowned for pioneering haute perfumery with fragrances crafted like precious jewellery using the finest raw materials such as Rose de Mai and Ambergris. The brand's philosophy emphasizes masterful artistry, uncompromising quality, and rich longevity to evoke emotions, unlock memories, and enable authentic self-expression for all styles and desires. Its signature style features creative Parfum and Eau de Parfum concentrations, positioning it as the authority in British fine fragrance.
Perfumer
Roja Dove
Roja Dove, born Roger John Dove in 1956 in Sussex, England, developed an early obsession with scent from childhood memories, leading him to pursue training at Guerlain in Paris under Robert Guerlain, where he rose to become the first non-family Global Ambassador. After nearly two decades with the company until 2001, he launched the world's first Haute Parfumerie at Harrods in 2004 and founded his luxury fragrance house Roja Parfums (now Roja London) in 2011, pioneering haute perfumery with high-end perfumes crafted from the finest materials. His contributions include educating new talent, innovative layering techniques, and scents like A Goodnight Kiss, inspired by personal stories, earning him recognition as an Ambassador for the GREAT Britain Campaign.
Reviews
5.0
Excellent3 reviews
ROJA London
5.0/5 • 3 reviews
Community Insights
NüWa is widely praised as a luxurious and opulent fragrance that creates a noticeable yet elegant presence. Reviewers often highlight its beautiful development, transitioning from a bright opening to a rich, sensual dry down, and appreciate its high-quality composition. It's considered a sophisticated choice for various occasions.
Pros
Performance excellence: The scent is long-lasting, often remaining prominent for 8-10 hours, with moderate to strong sillage that leaves a captivating trail and projects well without being overpowering.
Quality composition: Reviewers consistently note the typical Roja Dove stamp of quality ingredients and a rich, exhilarating blend, often describing the notes as seamless and indicative of master-level perfumery.
Versatile appeal: It's considered an excellent choice for various occasions, from being office-friendly to perfect for special events, and its timeless beauty allows it to shine year-round, particularly in fall and winter.
Cons
Specific limitation: The prominent cumin note can be challenging for some, with a few reviewers noting it could potentially lean towards a 'dirty' scent profile for those sensitive to the spice.
Situational drawback: Some find the fragrance to be quite dense and almost linear after the initial hours, with notes blurring into a thick haze rather than offering a highly twisting or morphing development.
Comparisons
Similar to Diaghilev: Many reviewers draw comparisons to Roja Dove's Diaghilev, noting a similar opulence and rich, spicy character, with some suggesting NüWa aims to elevate that experience.
Vibe & Emotions
Divine sophistication: The fragrance enhances the wearer's aura with a sense of divine sophistication and grace, making one feel powerful and elegant.
Opulent and ethereal: It evokes a feeling of opulence and ethereal beauty, speaking of ancient legends and boundless sensuality.
Lasting elegance and presence: Wearing NüWa is described as embodying pure luxury, delivering lasting elegance and creating a noticeable presence without being overbearing.
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