Maison de L'Asie, founded by Elizabeth Liau in 2019 in Singapore, is a luxury fragrance house that crafts story-driven scents evoking the multifaceted identities and unexpected narratives of Asia through thematic chapters dedicated to countries like Singapore, Indonesia, Thailand, and India. Its philosophy blends French perfumery artistry with Asian cultural storytelling, using signature notes to capture emotions such as nostalgia, grief, and love, as in the vanilla musk and ginger of Mother x Love. What sets it unique is its cinematic approach to perfumery, positioning it as a global Asian brand free of clichés, targeting discerning audiences seeking layered, evocative fragrances beyond traditional souvenirs.