DIRTY HINOKI - Dirty-Hinoki-50ml_2048x2048.webp
    50ml
    DIRTY HINOKI - Dirty-Hinoki-50ml-Ingredients_2048x2048.webp
    50ml
    DIRTY HINOKI - Dirty-Hinoki-100ml-Screenprint_2048x2048.webp
    100ml
    DIRTY HINOKI - Dirty-Hinoki-15ml_2048x2048.webp
    15ml

    HERETIC PARFUM

    DIRTY HINOKI

    Eau De Parfum
    Unisex

    Sizes

    Starting

    $65

    Description

    Dirty Hinoki by Heretic Parfum is a transportive ode to Japanese forest bathing, capturing the meditative calm of ancient hinoki groves with a luminous citrus and earthy green vibrancy. The scent opens with a crisp burst of lemon, cedar, and aromatic herbs, softening into a woodsy heart led by hinoki and cypress. A resinous, slightly sweet dry down of elemi, fir, and frankincense lingers, evoking mist rising from a tranquil onsen amid towering trees. Crafted from 100% plant-based ingredients, its serene, clean composition invites year-round grounding rituals and mindful escapes. Created by Douglas Little for unisex.

    Scent Profile

    Woody
    Green
    Citrus
    Herbal
    Earthy
    Balsamic

    Notes

    Top Notes

    LEMONLemon
    CedarCedar
    NUTMEGNutmeg
    THYMEThyme
    PINEPine

    Middle Notes

    Hinoki
    CYPRESSCypress

    Base Notes

    ELEMIElemi
    Wormwood
    Fir Absolute
    Ambrettolide
    Balsam
    FRANKINCENSEFrankincense

    About HERETIC PARFUM

    HERETIC PARFUM
    Working with 100% naturally derived ingredients, Heretic creates non-gendered fragrances that are free from synthetics, vegan, and never tested on animals. We’ve surpassed all industry standards of clean by handcrafting our scents with botanical materials such as essential oils, concretes and absolutes. These real botanical materials go far beyond simply non-toxic, bringing the vibrancy and wild beauty of nature to each of our fragrances. We call ourselves Heretics because we’ve chosen to disrupt the status quo and do something different. We’re on a mission to show the sexier side of naturals, the dirty side of clean. We believe that nature is wildly provocative, and working with these authentic ingredients allows us to create complex fragrances that explore the unpolished version of these plants and flowers—from dirt to stem to petals, with all their organic imperfections and earthly beauty intact. We’ve combined conventional perfumery with the therapeutic properties of natural extracts to create truly functional fragrances inspired by ancient traditions. Our fragrances harness the aromatherapy benefits of the powerful plant materials they contain, such as the calming effects of CBD or jasmine or the uplifting properties of citrus oils. What you smell is alive with nature’s power, and when our fragrances combine with your unique personal scent, olfactory magic happens.

    Perfumer

    Douglas Little

    Douglas Little

    Douglas Little is the Founder, Perfumer, Creative Director and driving force behind Heretic Parfum. Since childhood, Douglas has been bewitched by fragrances, and through decades of experience, has learned to create scents that are nothing short of magical. From the earliest days of his career, Douglas has blended and launched exceptional fragrances using natural materials.

    Reviews

    Community Insights

    Reviewers describe Dirty Hinoki as a uniquely tranquil, earthy fragrance that truly captures the calming atmosphere of a Japanese forest. Many praise its natural, balanced composition and acknowledge the moderate longevity typical of plant-based perfumes.

    Pros

    Performance excellence: Strong initial projection with a noticeable yet subtle presence for 4–6 hours, typical for natural scents
    Versatile appeal: Works well in all seasons; ideal for daily wear, wellness routines, or relaxing, meditative settings
    Quality composition: Reviewers consistently praise the pure, harmonious blend of woods, resins, and citrus—from plant-based, vegan ingredients

    Cons

    Specific limitation: Some find longevity modest, requiring reapplication to maintain the experience
    Situational drawback: Might be too subtle for those seeking a powerful or statement scent in crowded or outdoor settings
    Similar Perfume

    Comparisons

    Similar to: Le Labo Hinoki—both evoke Japanese cypress but Dirty Hinoki is lighter and fresher due to its citrus-herbaceous opening
    Reminds reviewers of: D.S. & Durga Bowmakers—yet Dirty Hinoki emphasizes green aromatics and authentic, natural transparency

    Vibe & Emotions

    Calmness: Evokes a peaceful, meditative mood—perfect for self-care or winding down
    Clarity: Reviewers mention a grounding, clear-headed feeling, reminiscent of mindful walks in nature
    Rejuvenation: Many express a sense of wellness and subtle invigoration, especially when layering or using after a shower

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