50ml
d'Annam
WHITE RICE
Eau De Parfum
Unisex
Sizes
Starting
$160
Description
White Rice by d'Annam artfully captures the soul of Vietnam’s cherished jasmine rice, blending creamy, subtly sweet accords with the nutty undertones and gentle floralcy of pandan, jasmine, and orris. This minimalist skin scent wraps the wearer in a comforting, intimate aroma reminiscent of warm rice and soft musks, beautifully evoking Vietnamese tradition and resilience. The fragrance quietly lingers, making an impression with its quiet sophistication and delicate sillage that feels both nostalgic and quietly luxurious. Perfect for those seeking a unique, personal scent rooted in culture and artistry. Created by Anh Ngo for unisex wear.
Scent Profile
Creamy
Powdery
Floral
Nutty
Milky
Soft
Gourmand
Notes
Top Notes
Rice
Pandan
Middle Notes
Orris
JasmineBase Notes
White Musk
Cedarwood
Tonka BeanAbout d'Annam
d’Annam is a fine fragrance house from Vietnam founded around 2023 by Nick Hoang, presenting itself as an olfactory tribute to Asian cultures, especially Vietnam. Their debut collection, Chapter 1: Enchanting Vietnam, includes scents inspired by Vietnamese heritage — like White Rice and Vietnamese Coffee — and they emphasize handcrafted production, natural ingredients, and cultural storytelling.
Perfumer
Anh Ngo
Anh Ngo (Ngo Nguyen Viet Anh) is a Vietnamese perfumer who trained at ISIPCA and worked in the flavors & fragrance industry, including a tenure at IFF. He is the principal creative behind d’Annam fragrances, collaborating with founder Nick Hoang to interpret Vietnamese cultural and natural motifs through scent.
Reviews
4.3
Very Good32 reviews
Luckyscent
4.2/5 • 23 reviews
Ministry of Scent
4.6/5 • 8 reviews
Twisted Lily
4.0/5 • 1 reviews
Community Insights
Reviewers consistently praise White Rice for its comforting, cozy, and minimalist presence, highlighting the delicate balance between its creamy rice note and soft florals. While many love its unique, cultural inspiration and calming effect, some desire greater longevity and projection for a more memorable trail.
Pros
Performance excellence: Praised as a soothing skin scent with subtle, comforting longevity lasting 4 to 6 hours.
Versatile appeal: Works beautifully for home, work, or leisure—ideal for quiet moments and close encounters.
Quality composition: Reviewers commend its blend of rice, florals, and musks for being expertly balanced and evocative.
Cons
Limited projection: Described as a true skin scent, it does not project far and may go unnoticed in larger or crowded spaces.
Longevity limitation: Some users wish the fragrance lasted longer before fading, especially in dynamic environments.
Comparisons
Similar to Kenzo Amour: Both share a creamy rice and floral profile, though White Rice is described as softer and more minimalist.
Reminds reviewers of Diptyque Fleur de Peau: Noted for a comparable musky, powdery subtlety, but White Rice is more gourmand and culturally distinctive.
Vibe & Emotions
Comforting nostalgia: Evokes a sense of warmth and home, particularly on relaxed days.
Calm intimacy: Creates a gentle, cocooning mood perfect for introspective moments or quiet evenings.
Cultural pride: Instills a feeling of connection to Vietnamese tradition and culinary heritage in wearers and admirers alike.
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