50ml
50ml
50ml
d'Annam
PHO BREAKFAST
Eau De Parfum
Unisex
Sizes
Starting
$160
Description
Pho Breakfast by d'Annam invites you to reimagine Vietnam’s beloved beef pho as a wearable fragrance, artfully capturing the essence of fresh basil, charred ginger, and star anise for a bright, herbaceous opening. The scent dances between green, spicy, and lightly savory, with cilantro, mandarin orange, and cardamom weaving aromatic complexity into the heart, while patchouli and cedarwood provide a grounding, woody finish. More evocative than literal, it offers a complex symphony of comfort and creativity—a fragrance that feels both familiar and surprising.
Perfumer: Anh Ngo
Scent Profile
Woody
Spicy
Aromatic
Green
Gently Gourmand
Aquatic
Notes
Top Notes
Basil
Ginger
Star AniseMiddle Notes
Cilantro
Mandarin
CardamomBase Notes
Patchouli
CedarwoodAbout d'Annam
d’Annam is a fine fragrance house from Vietnam founded around 2023 by Nick Hoang, presenting itself as an olfactory tribute to Asian cultures, especially Vietnam. Their debut collection, Chapter 1: Enchanting Vietnam, includes scents inspired by Vietnamese heritage — like White Rice and Vietnamese Coffee — and they emphasize handcrafted production, natural ingredients, and cultural storytelling.
Perfumer
Anh Ngo
Anh Ngo (Ngo Nguyen Viet Anh) is a Vietnamese perfumer who trained at ISIPCA and worked in the flavors & fragrance industry, including a tenure at IFF. He is the principal creative behind d’Annam fragrances, collaborating with founder Nick Hoang to interpret Vietnamese cultural and natural motifs through scent.
Reviews
3.2
Average4 reviews
Luckyscent
3.3/5 • 3 reviews
Ministry of Scent
3.0/5 • 1 reviews
Community Insights
Reviewers praise Pho Breakfast for its unique, complex, and interesting scent, which cleverly captures the spirit of pho without being too literal. While it gets points for creativity and freshness, some note it may not be loud or crowd-pleasing enough for those seeking bold projection and widespread compliments.
Pros
Performance excellence: Generally described as balanced, with moderate longevity and subtle projection suitable for personal enjoyment and close encounters.
Versatile appeal: Works well as a signature scent for those who appreciate atmospheric, subtly savory fragrances in both casual and contemplative settings.
Quality composition: The blend is frequently highlighted for its fresh, herbal, and slightly spicy character, with a textured development that stands out from flat gourmands.
Cons
Specific limitation: Not a literal translation of pho—those expecting a truly photorealistic food scent may be disappointed.
Situational drawback: May lack the projection and attention-grabbing power some perfume enthusiasts seek, making it more of an understated scent.
Comparisons
Similar to Gucci Bloom: Both have green, herbaceous, and textural elements, but Pho Breakfast has more spicy and savory depth and a different aromatic structure.
Reminds reviewers of a high-end Lush fragrance: It's described as higher quality and more nuanced than typical bath products, with discernible notes and a pleasant morning vibe.
Vibe & Emotions
Refreshing: Evokes a sense of waking up to a fragrant, comforting bowl of pho—ideal for mornings or casual outings.
Uplifting: The bright, aromatic herbs and spices lift the mood and add a sense of vitality.
Contemplative: Has a restrained, atmospheric quality that works well for quiet, introspective moments.
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