BYREDO
LA SÉLECTION FLORALE
Discovery Set
Unisex
Sizes
Starting
$180
Description
La Sélection Florale by Byredo is a sophisticated perfume discovery set that brings together three of the house’s most beloved floral fragrances: the crisp, laundry-fresh Blanche; the radiant, spring-like La Tulipe; and the luminous, modern Rose of No Man’s Land. Each composition is crafted to evoke a distinct floral personality, ranging from soft aldehydic whites to lush, sweet rose and vibrant, earthy tulip. Presented in an elegant box of 12ml travel-size vials, this set invites you to explore Byredo’s nuanced approach to floral perfumery with unmatched convenience and style.
Perfumer: Ben Gorham
Scent Profile
Floral
Clean
Fresh
Powdery
Slightly Woody
Subtly Sweet
Aldehydic
Notes
Top Notes
Not Applicable For A Discovery Set; See Description For Individual Fragrance Notes
Middle Notes
Not Applicable For A Discovery Set; See Description For Individual Fragrance Notes
Base Notes
Not Applicable For A Discovery Set; See Description For Individual Fragrance Notes
About BYREDO
Byredo is a contemporary luxury fragrance house founded in Stockholm in 2006 by Ben Gorham, a former professional basketball player turned creative director. The brand is celebrated for its minimalist Scandinavian aesthetic and its ability to transform personal memories and emotions into olfactory experiences. Working closely with perfumer Jérôme Epinette, Byredo has produced modern icons such as Gypsy Water, Bal d’Afrique, and Mojave Ghost.
Beyond perfumes, Byredo has expanded into home fragrances, leather goods, and beauty, but remains defined by its artistic, conceptual approach to scent. The house is admired for its clean, elegant style, cultural storytelling, and distinctive packaging, making it one of the most influential names in modern niche perfumery.
Perfumer
Ben Gorham
Ben Gorham is a Swedish-Canadian entrepreneur and former professional basketball player who founded Byredo in Stockholm in 2006. With a background in fine arts rather than traditional perfumery, he built Byredo into one of the world’s leading niche fragrance houses, known for minimalist design, storytelling-driven scents, and collaborations across fashion, art, and lifestyle.
Reviews
5.0
Excellent1 reviews
Luckyscent
5.0/5 • 1 reviews
Community Insights
Reviewers praise the set for its variety and the high quality of its floral compositions, noting it as an excellent introduction to Byredo’s signature style. The travel-friendly format and the versatility of each scent within the set are often highlighted.
Pros
Performance excellence: Each scent in the set offers moderate longevity and a clean, well-balanced projection that works beautifully as a skin scent or with subtle sillage.
Versatile appeal: Suitable for daily wear, work environments, and travel, with each fragrance adapting well to seasonal transitions.
Quality composition: Users remark on the refined, contemporary elegance and the seamless blending of floral notes, especially appreciating the authenticity of each flower’s character.
Cons
Specific limitation: Those preferring deep, bold fragrances may find these scents too understated or fleeting, especially Blanche.
Situational drawback: The delicate character of the fragrances may not perform as strongly in very cold weather or crowded nighttime events.
Comparisons
Similar to Byredo Flowerhead: The set’s modern floral style shares a fresh, transparent sensibility with Flowerhead, though these are softer and more minimalist.
Reminds reviewers of Le Labo Discovery Set: Both offer high-end, travel-oriented introductions to niche perfumery, but Byredo’s take is distinctly lighter and cleaner.
Vibe & Emotions
Effortless elegance: Worn for moments where subtlety and sophistication are desired, such as brunch or gallery visits.
Reassuring comfort: The clean, powdery qualities evoke a sense of soft linens and calm mornings.
Modern romanticism: Romantic and uplifting in character, suitable for dates, personal reflection, or self-care rituals.
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