Alia Raza
Alia Raza is an American artist, filmmaker, and perfumer, and the founder of the niche fragrance house Régime des Fleurs, launched in 2014. Raised in Buffalo, New York, she studied film and fine arts at New York University and Columbia University before gaining recognition in the art world for her video installations, which have been exhibited at the Whitney Museum of American Art, the Centre Pompidou, and the Berlin Biennale. Her background in conceptual, visually rich storytelling became the foundation for her distinctive approach to perfume-making. Through Régime des Fleurs, Raza has collaborated with master perfumers like Dominique Ropion and cultural figures including Chloë Sevigny to create fragrances such as Little Flower, Rock River Melody, and Tóor-Tóor. Known for blending historical references, botanical inspiration, and sculptural design, her work emphasizes originality over trends, positioning Régime des Fleurs as a brand where contemporary art and luxury fragrance meet.
