VXF
VERSATILE x FLAIR
France
Coralie Frébourg, founder of Versatile Paris, is a 2019 graduate of the École Supérieure du Parfum in Paris with extensive industry experience, who launched the brand during the pandemic to challenge luxury perfumery norms like elitist prices, gender divides, and standardized scents. Her fragrances, created in collaboration with the women-led lab Flair Paris featuring perfumers Amélie Bourgeois, Anne-Sophie Behaghel, Camille Chemardin, and Elia Chiche, capture real-life moments such as breakfast or aperitifs in innovative 15ml roll-on extraits at 30-38% concentration, manufactured sustainably in Grasse. Versatile has achieved rapid success, generating €1.2 million in net sales in two and a half years.
